Sometimes, the best candidate for a job you’re trying to fill doesn’t even realize they’re looking for the job. That’s where passive recruiting comes in.

The best way to launch a passive recruiting effort, of course, is via a recruiter (ahem), but there are other practices you can institute to up your chances of finding ideal candidates.

✅ Encourage employee referrals. No one knows better than your employees what it’s like to work for your company, and who might be a good fit. Employees are your strongest advocates for recruitment.

✅ Make sure people know about your company. Publishing thought leadership and other forms of content marketing is one good way to raise public perception of your company. Participating in live or virtual events like industry conferences is another.

✅ Use social media to your advantage. Pay attention to the professionals you see in your social orbits. Extend conversation in the form of things like DMs, tweets and LinkedIn InMail.

I am not trying to work myself out of a job, and of course you’re always welcome to reach out if you need help recruiting a candidate. But it’s smart to have a multifaceted approach to finding talent anyway. You never know where your next genius hire may come from!